Back on January 1st, 2011, industry veteran and PinballSales.com owner Jack Guarnieri shocked both the pinball and arcade worlds by announcing the formation of Jersey Jack Pinball on the Spooky Pinball podcast. In this announcement, he revealed that his new venture – which was quickly abbreviated to JJP – would design and manufacture full-sized coin-op pinball machines in an industry that has been dominated for the past decade by a solitary player, and was in visible decline. On top of this, Jack had no plans to uproot and move to the pinball capital of the world (AKA Chicago, Illinois), and would instead build his games in Lakewood, New Jersey. Where? Exactly!

For years, much of the general public has been under the impression that pinball was all but dead – an image bolstered by nostalgic news articles glorifying the heyday of pinball... and then, almost like an afterthought, briefly mentioning that these olden-time games are, in fact, still being made. Industry veterans rightfully called Jack crazy for wanting to jump into that kind of situation head first!

But as someone seemingly driven by an irrationally optimistic desire to prove that the game of pinball could not only survive but indeed thrive in this modern world of iPhones and Xbox, Jack didn’t plan to start off small and see how it went. No, his first project would be the Emerald City Limited Edition Wizard of Oz, a super-deluxe pinball he promised would be loaded with mechanical features and built like no other game ever produced. And, of course, priced to match! Pinball collectors everywhere salivated at the previously unthinkable notion of there once again being a second pinball manufacturer – something once discussed only in wistful “if I won the lottery”-type threads on RGP (the Rec.Games.Pinball newsgroup).

Then, after an overwhelmingly positive response to the announcement, on the afternoon of January 9th Jack opened his website to preorders for his upcoming limited edition “WOZ” game. Preorders were done not only as a way to allow buyers to secure a place in line, but also to gauge market interest – was there really enough desire for a premium pinball to make the project worthwhile?